Your Savings will ____ like a pack of cards!

Sometimes marketing managers make some very obvious mistakes - like this StanChart advert below (Click the image/here to see complete ad). Using a pack of cards to depict one's savings is really a cruel cruel joke on people - especially in the current financial circumstances.

Probably a more appropriate image to use here would have been a kid playing lego blocks and a parent adding on top of the structure.

Comments

Vikramaditya - Myth or Reality

A statue of Vikramaditya at Vikramaditya ka Tila / Vikramaditya's Singhasan Battisi On a recent visit to Ujjain, I found myself drawn to the city's extraordinary blend of history, mythology, and spirituality. As I stood before the Mahakaleshwar Jyotirlinga, I reflected on its significance as one of India’s most revered shrines. Yet, amidst these sacred surroundings, I encountered narratives of Vikramaditya - the legendary king of Ujjain, celebrated for his valor and wisdom, who's name resonates from the folklore of locals to every part of India. Every time we celebrate a festival in India, it is marked with a tithi i.e. date as per the Indian calendar - which is called the Vikram Samvat calendar, attributed to being founded by Vikramaditya of Ujjaini (the then name of Ujjain). What struck me, however, was the curious fact that despite Vikramaditya’s pivotal place in Indian cultural memory, his existence as a historical figure lacks definitive evidence. My exploration l...

Of Business Ethic and Ethics

Cover of book on Mr. Ratan Tata The chairman of Tata Trusts and former chairman of Tata Sons, Mr. Ratan Tata, passed away on the 10th of October. The last two days have been filled with coverage of Mr. Tata's contributions to the country, the economy, and the global business world. Numerous articles and reports highlight his contribution primarily as a great philanthropist who worked for the cause of ethical business, which the Tata Group has been known for over the last 100+ years. While narrating how Mr. Tata's contribution was acknowledged in her school, even my daughter told me that they were told Mr. Tata was a great philanthropist. I have been a little taken aback because most media and people have focused on his philanthropy and not his business achievements or entrepreneurship-related activities. This got me thinking about how I view the transformation that Mr. Tata brought about during his tenure as chairman of Tata Sons, where his contribution was far more pronounc...

How will travel industry transform post-Covid

Unlike philosophers, journalists and teenagers, the world of entrepreneurship does not permit the luxury of gazing into a crystal ball to predict the future. An entrepreneur’s world is instead made of MVPs (Minimum Viable Product), A/B Tests, launching products, features or services and gauging / measuring their reception in the market to arrive at verifiable truths which can drive the business forward. Which is why I have never written about my musings or hypothesis about travel industry – we usually either seek customer feedback or launch an MVPised version and gather market feedback. However, with Covid-19 travel bans across the globe, the industry is currently stuck – while a lot of industry reports and journalistic conjectures are out, there’s no definitive answer to the way forward. Besides there is no way to test your hypothesis since even the traveller does not know what they will do when skies open. So, I decided to don my blogger hat and take the luxury of crystal gazing...

Search This Blog