Having been personally associated with an attempt to create a 'personalized' news reader, it was amusing to read views of Eric Schmidt on the subject. Bang on target – Eric steered clear of what a personalized news reader should be, and just highlighted that the increase in the personalized (also mobile) devices which we use to consume info will automatically lead to need for personalizing the content itself. However, looking at personalized news from someone else's eyes, I for the first time am realizing that for all the good efforts of the geek world – humans may not need personalized news after all ! By personalized news I mean, the news which I as an individual am interested in. For example some ways to determine the classifications for such news are: All News from sources chosen by me Any News related to the topics which I am interested in (Sports / tech etc) News being read by people in my network (colleagues, friends, family) News which relates to any entity i