Skip to main content

The Concept
Bloozle – the Startup that never was - Part II


Bloozle is an information segregator (our own twist over the rising din of ‘aggregators’ online) which would allow the user to surf through the sea of blogs according to his/her tastes.

The idea is simple – also a clever combination of various existing concepts like Social Bookmarking, FriendFeeding, RSS Readers, news rivers, co-ranking (digg/stumbleUpon):
  • Users would subscribe to their favourite blogs in our custom developed feed reader.
  • They would read their regular blogs and would rate and tag blog posts they read
  • Incoming blog posts would also be automatically tagged based on the labels/tags which the authors attach them when posting. Going forward the system will also perform intelligent tagging based on factors like source, number of times a word appears in the post body, words in the title etc.
  • The rating and tagging would be aggregated by our server and then blog posts would be rejigged (segregated) – grouped under tags and ordered by ratings.
  • Users would subscribe to their favourite tags (such as technology or sports) - also called TagFeeds - and they would receive the top-most rated blog posts which have been tagged under the same tags by other users of their site (from blogs which they don’t follow).
  • While users would be able to take care of their information overload (surf your own favourite blogs and read other popular stuff through tagFeeds), we would use the same meta-data (rating/tagging) to generate our blog-newspaper (christened bloozPaper)
It all looked pretty good on paper – and I believe it still is – but only for the lack of users. We made a series of mistakes, which resulted in few users using our site and ultimate demise of the whole concept for the lack of traffic and therefore the metadata which was the core need of the concept.

Coming Next - some mistakes and other environmental factors which lead to the untimely demise of our product and stillborn startup.

Comments

Popular posts from this blog

How will travel industry transform post-Covid

Unlike philosophers, journalists and teenagers, the world of entrepreneurship does not permit the luxury of gazing into a crystal ball to predict the future. An entrepreneur’s world is instead made of MVPs (Minimum Viable Product), A/B Tests, launching products, features or services and gauging / measuring their reception in the market to arrive at verifiable truths which can drive the business forward. Which is why I have never written about my musings or hypothesis about travel industry – we usually either seek customer feedback or launch an MVPised version and gather market feedback. However, with Covid-19 travel bans across the globe, the industry is currently stuck – while a lot of industry reports and journalistic conjectures are out, there’s no definitive answer to the way forward. Besides there is no way to test your hypothesis since even the traveller does not know what they will do when skies open. So, I decided to don my blogger hat and take the luxury of crystal gazing

Experienced vs. Freshers – an MBA perspective

Shubham and me compiled and created an article during our first year of MBA. It was never published, nevertheless MBA aspirants will find it very useful. Publishing it online for the same purpose. However, Shubham and myself claim a copyright on the text .... and of course very many thanks to all our freinds whose views have helped us compile the article. Experienced vs. Freshers – an MBA perspective By Nikhil Kulkarni, KPMG Shubham Choudhury, Infosys PGDIM- X, NITIE, Mumbai Ashita Mittal was placed during her final year in engineering college with a leading software firm. But she never wanted to be another brick in the wall. She wanted to differentiate herself from other graduates who start their career at the lowest rung of organizational hierarchy. MBA was a natural choice for her. On the other side is Shailesh Dhawla, who worked as a software engineer with a leading software consultancy firm for 3 years. He started his job with some ends in mind, like working with a known c

हिंदी दिवस के उपलक्ष्य में एक ट्वीटमाला

A thread on Hindi Diwas; for the last few months I have been influencing my daughter to learn Hindi by telling her greatness & elegance of Hindi हिंदी दिवस के उपलक्ष्य में एक ट्वीटमाला; पिछले कुछ माह से मैं अपनी बेटी को हिंदी की महत्ता और लालित्य के बारे में समझा रहा हूँ| She is in Grade 2 and just started learning the Hindi alphabet and grammar.  वह कक्षा २ में है और अभी हिंदी वर्णमाला और व्याकरण के पहले पाठ पढ़ रही है|  Yesterday, she asked me why I think Hindi is a great language. Context being India has so many languages and our mother tongue is Marathi.  कल उसने मुझे पूछा कि मैं हिंदी को एक महानतम भाषा क्यों मानता हूँ - जबकी भारत में इतनी सारी भाषाएँ हैं और हमारी मातृभाषा मराठी है|  My answer - No doubt Hindi is a rich language in terms of literature, vocabulary, variety and its script Devnagiri is very scientific in nature...  मेरा उत्तर था की यद्यपी हिंदी साहित्य, शब्दावली, विविधता से परिपूर्ण हैं और उसकी प्रमुख लिपी देवनागिरी वैज्ञानिक है, ...  ... But then these virtues des