Photo by Shashank Hudkar on Unsplash India's rich tapestry of history, culture, and natural beauty attracts millions of tourists each year. Domestic tourism is also on the rise in India, and being the world's most populous country, domestic tourism itself has a potential to contribute more than overseas tourists. However, the surge in tourism often brings challenges such as traffic congestion, pollution, littering compounded by inadequate infrastructure of tourist locations which are often small-towns. As I wrote of Nainital in my previous post , most Indian tourist destinations are grappling with these problems resulting in destruction of ecology, as well as local culture and heritage. Over commercialization of tourist related activities also leads to depletion of natural beauty offered by many of these destinations. Many of these issues are complex, and outside the wherewithal of local communities to manage. The only way these problems can be tackled with a government-back