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Product Development Mistakes
Bloozle – the Startup that never was - Part IV

Continued from Product Vision mistakes (Bloozle – the Startup that never was - Part III) If the service is not ‘personal data service’ (like email), then one should try providing as many features as possible, without requiring users to log in/register. Registration and Login is a big barrier in enticing new users (especially non-techies) to try the service out. If you cannot provide the service without registration, try to provide screencasts and previews or even better, guest logins (slideshare does that!) for new users. Its important to get at least one section of your site work completely and bug-free than have your complete set of services rolled out but all in a half baked shape. While it is true that beta users are usually tolerant, but they can't be tolerant towards a product that looks full blown, but doesn't work even for some basic requirements. They would rather have fewer sections - but those few work well. Project Management lesson - make sure you get your priorit

Product Vision mistakes
Bloozle – the Startup that never was - Part III

Continued from - The Concept (Bloozle – the Startup that never was - Part II) ‘Identify a need’ – it is said. We did exactly the thing – the need was clear: information overload requires an aggregator (or segregator as we called it); we wanted to build one. But call it limitation of technologies of the times (2004-6) or our inability (ignorance?) to harness them, but the concept of aggregating feeds based completely on automated algorithms did not appeal to us. Instead we decided to develop a Feed Reader for users which would be our means to enabling aggregation. However, once we set out to build an RSS reader – we got too engrossed in it. The means became the end – we got lost in the barrage of features which we needed on the reader to make it more user friendly to our users. Even worse, unfortunately for us, we came up with a RSS reader just when RSS reader usage peaked and was just about to start its decline [ RSS is dead ]. Being at its peak, the major user share was taken by the

The Concept
Bloozle – the Startup that never was - Part II

Continued from Bloozle – the Startup that never was Bloozle is an information segregator (our own twist over the rising din of ‘aggregators’ online) which would allow the user to surf through the sea of blogs according to his/her tastes. The idea is simple – also a clever combination of various existing concepts like Social Bookmarking, FriendFeeding, RSS Readers, news rivers, co-ranking (digg/stumbleUpon): Users would subscribe to their favourite blogs in our custom developed feed reader. They would read their regular blogs and would rate and tag blog posts they read Incoming blog posts would also be automatically tagged based on the labels/tags which the authors attach them when posting. Going forward the system will also perform intelligent tagging based on factors like source, number of times a word appears in the post body, words in the title etc. The rating and tagging would be aggregated by our server and then blog posts would be rejigged (segregated) – grouped under tags and or

Bloozle – the Startup that never was

This is the story of a startup that never was. It’s a story which I want to document to crystallize learning which I myself have had from this experience and also for several wannabe innovators/entrepreneurs to read and take lesson from. The Story In the heady days of 2004 when me and Hemant were incubating MastishK , our talk sessions lasting into the wee hours of the morning often threw open many revolutionary ideas which we canned and kept at the back of our minds for future use. One such idea was to create a newspaper out of blog content – essentially as we realized later, we wanted to build an intelligent aggregator of user generated content. Fast forward to 2006, when I conceptualized the idea in words and posted a prelude to it on my blog. The idea then developed further on in discussions with Aurko, Shubham and Manish. I developed a very basic prototype of the idea (I learnt Ajax during this development phase) but it was looking very amateurish. About the same time, I got hook

Hamara Dhandha

I have previously written about Prof. Prasad and his initiatives to promote student entrepreneruship through his National Center for student Entrepreneurship (NCSE) in the NITIE campus. He is courting students nowadays for his Hamara Dhandha initative. Prodded by him to come and 'lecture' the students on the idea of student entrepreneurship - I went to NITIE on July 4th - the audience was thin because committee interviews were going on. So not sure if Prof Prasad will get many volunteers ... I explained the guys the need for looking our of the NITIE universe - the PMG's and Placecoms - to work in stuff like Hamara Dhandha. The philosophy doing rounds in most B-school campuses (as it had been through our times as well) is that stuff like events, industry lectures, internal committees, paper presentations etc - are the major contributors towards a heavier CV which ultimately helps during placement. However, what this philosophy fails to notice is how the landscape in Busin

Ultrasonic Ringtones

You're not a hoopy frood You thought you were really with it and in with your younger colleagues but they just laugh at you because you can't hear beyond this! The highest pitched ultrasonic mosquito ringtone that I can hear is 14.1kHz Find out which ultrasonic ringtones you can hear!

Pros and cons of being a Millennial

A scoop from Millennials as Entrepreneurs: Time to Grow Up Everyone is quick to point out the shortcomings and idiosyncrasies of millennials, but I prefer other research which reveals some positive attributes from a business perspective, including the following: Confidence Goal and achievement oriented Multi-cultural Civic minded On the other side of the coin, there are some worrisome millennial attributes relative to the role of entrepreneur: Need to be scheduled Not ready for the “wild west.” Consensus driven Earlier post on being a Millennial

Shots from the town

Monsoon view from my window ... East West Street Art | Location: Parel-Elphinston Flyover on the Ambedkar Marg A rainy day drive to office ...

Random thoughts on rainy day

Image Credit phishpot from FlickR It's a beautiful sight - a lit up marketplace, cars driving through the lane in the middle with their own lights on, the slow speed making drivers push their breaks and hence a lot of red lights as well and rain falling from the above. I like night time - ever since my school days when we used to practice for our annual function at night in school. I used to love seeing the school building lit up. At night all the imperfections in buildings are hidden, the lights then highlight the best parts and shapes accentuating the looks. I loved roaming around my school campus at night, and the habit continued in college. Life at NITIE took my liking for night times to a completely new level - night time was for committee meetings, parties and chatting with friends - it was THE time. Night life is one of the hallmarks of the modern era; in the ancient times night was associated with darkness and hence fear of the wild, in the medieval it was the time of cri

Golf and Entrepreneurship

The difference between Golf and Entrepreneurship is that as an entrepreneur, you are the golfer who must also run as his own caddie! *Original Quote - Copyrighted. Please acknowledge my moral right of being identified and recognized as its 'creator' when using it :-)