Ok ... Here’s a tip from TATA indicom - how to weaken your market position as a new entrant by scaring away new customers ... It so happens that I am planning to buy a data card and have 3 options – Reliance, Airtel and Tata indicom. Since I own a Reliance phone I wanted to try a data card from a different provider ... so I went to Google and typed ‘Tata Indicom data card’ – the link I got was for tarrifs of the service. Thereafter I went to ‘Contact Us’ section and after selection of 3 dropdowns I got a number for their wireless service: 022 55990121 On dialling this number I get a message that this number has changed .. kindly visit 9223001951 to obtain the new number ... So I go to 9223001951 and got the new number 022 67990121 On calling 022 67990121 I was informed that this number was only for wifi services and I need to dial 9220000121 for wireless services (they don’t even have an internal call transfer mechanism!!!) On dialling 9220000121 I am routed through 2 option sequences