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The best way to loose customers

Ok ... Here’s a tip from TATA indicom - how to weaken your market position as a new entrant by scaring away new customers ...

It so happens that I am planning to buy a data card and have 3 options – Reliance, Airtel and Tata indicom. Since I own a Reliance phone I wanted to try a data card from a different provider ... so I went to Google and typed ‘Tata Indicom data card’ – the link I got was for tarrifs of the service.

Thereafter I went to ‘Contact Us’ section and after selection of 3 dropdowns I got a number for their wireless service: 022 55990121

On dialling this number I get a message that this number has changed .. kindly visit 9223001951 to obtain the new number ...

So I go to 9223001951 and got the new number 022 67990121

On calling 022 67990121 I was informed that this number was only for wifi services and I need to dial 9220000121 for wireless services (they don’t even have an internal call transfer mechanism!!!)

On dialling 9220000121 I am routed through 2 option sequences and am finally informed that if I am looking for a new connection I must dial 9229008282 – again no internal transfer ... Grrrrr

On dialling 9229008282 the person tells me that I need to dial the number 1255 from a Tata indicom mobile or landline to get info about wireless card ...

Needless to say I hung up here rather than hunting for a Tata Indicom phone and making the call … if there approach to new customers is so pathetic I can only imagine how bad their service to old customers will be ... my choices are down to 2 now ...
Reliance vs. Airtel

Thank you Tata Indicom for your help in cutting down my options! ;-)


  1. Good that you are not going for tata indicom. i have taken tata indicom broadband connection (prepaid) about a month back. and it is not working since past 25 days (15% availability in a month). i have given innumourous calls to their customercare and also sent many mails. but issue still persists. i have literally fighted with their customercare personals and asked for my money back to no avail. looks like ratan tata wipes his *** from my money :(.

    also recently checked reviews for the same on mouthshut and found other people also have same story to tell. on the otherhand feedbacks for airtel/bsnl were quite positive.

  2. It is not just Tata Indicom that takes the customers for a ride.

    Reliance is the worst; they devise new ways to cheat the customers. Probably some of them work overtime for this.

    For the full story on how I got duped by reliance, please visit my blog.


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