Stepahnie Hurlburt, a Graphics Engineer & Entrepreneur has tweeted a very useful checklist for software developers releasing Open Source products and tools to help in their adoption. I think the checklist can be used by all product developers / marketers to improve adoption. Here goes the list, you can also read it on this Tweet Thread here or go to Stephanie's Twitter handle here . “Why isn’t someone using my software product or open source tool? It’s good!” A checklist for you: Have you described what it is and what the benefits are in a way a non-developer can understand? If someone Googles to try to learn more about it, is this description easy to find? Is this description easily skimmable? If someone looks at it for 6 seconds can they be convinced? Do you compare your tool to other similar tools so people feel educated about pros/cons of yours? If performance matters, do you have easy-to-skim benchmarks that include comparing it to other tools? Do you