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Single SignOn on the web

Josh Catone wrote on RWW a few days ago in favour of Facebook having groupware tools built in ...

The reason I gave in Monday's piece was convenience. Right now, I have Basecamp projects open with four different groups, meaning I have to remember passwords to four different Basecamps. That is in addition to the hundreds of sites I already have to remember passwords for for other things I do online. The more you can get the things you do under a single umbrella, the less work you have to do get to work.
I think he is asking for apples from an orange tree ;-). Isn't he asking for a single sign on to all his online tools, rather than ask for making the social network (facebook / orkut etc) as his virtual operating system for the web?

Well Josh - there are things like the OpenID or Windows Live ID to embrace rather than ask for everything to be embedded into facebook or orkut. Just because teenagers use social networks whole day, we shouldn't misplace our faith in them!!

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