If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years. - Steve Job s May be we did enter a dark age, for almost 20 years, no iPod, iPhone or iPad came - no hardware manufacturer or electronics company launched differentiated products which people would aspire to buy, but the price of the PC dwindled over these two decades which in itself lead to a much wider proliferation of the PC. Had the PC remained the high price aspirational device which Apple wanted it to be, probably we would have had lot lesser people with computers in their homes. How did the PC price revolution happen? Apart from the lowering absolute price of hardware components, it happened as a result of breakage of the vertical integration model ( followed by Apple where it facilitates all aspects of its hardware and creates its own operating system that is pre-installed on all its computers). Today's PC market is fi