1NDIA , One Nation, One Billion People, One Dream, One Voice One India The OneIndia (by Reliance and now BSNL, MTNL ... and ... Airtel) campaign is another step towards equalizing (or rationalizing) the mobile tariff schemes. Another step in the direction of universalizing telecom availability! Are these simply marketing promotions or indicators towards the new ways of economic thinking that are entering our policy making corridors? By the early 1900s, the theory of free markets had firmly established itself. The rise of the United States, as a formidable economic power, ahead of Great Britain was a proof to its success. However, towards the end of the economic crisis, in the early 1920s when industrialization was in full swing in Europe and in its infancy in countries like India, communism also rose with its own philosophy of state controlled ‘factors of production’. Meanwhile the economic crisis of 1929 loomed large over the capitalist world; as a result even capitalist governments s