While travelling on the crowded Powai belt of the JVLR [ map ], a colleague exclaimed that it is surprising that rising fuel costs and pollution have not yet created enough concern for serious research and product development in the area of Alternative Fuels. This lead me to wonder as to why, just like an increase in fuel production in the mid 1900's cause an increase in automobile traffic worldwide, is an increase in fuel prices not causing a wave of alternative technologies? The reason, I think is - what it has always been - political will! Oil was discovered way back in the 9th century, however it did not find much use till the industrial age began. But even after the onset of the industrial age in the 17th century, coal remained the primary source of energy till the 1950s. And then suddenly, the consumption of oil started rising thereafter - why? Coal was a viable source of energy till it was used as a fuel for factories and other static energy consuming centers. However, earl