I was reading this GigaOm piece on augmented reality when I realized that we may be very near towards making the Zipcode (or Pincode as we know it in India) completely redundant in the next 10-15 years. The article talks about how location aware application - Layar delivers ATM locations, restaurant information and available jobs on the phone’s screen as users point the camera at their surroundings. This innovation is a combination of 3 technologies coming together - GPS (location awareness), persistent connection (ability to extract information on the move) and image recognition (point the camera and the phone knows where you are). The latter is probably a complicated and expensive technology to build everywhere, but the former two are now almost ubiquitous. As I have written earlier , mapping services are improving every day in India - already maps to smallest detail are available for most Tier 1, 2 and 3 cities in India. With ISRO's project Bhuvan , imaging information should